Become a reliable vocational study program in the field of convention and event management (MICE) with international standards while still paying attention to local values ​​in developing science to improve the quality of life and civilization.

Mission

1. Increase the participation of vocational study programs in the field of convention and event management (MICE) in producing human resources who have intellectual, professional and international standard abilities through educational and teaching activities.
2. Increase research activities to develop knowledge based on local values ​​in order to answer national and international problems, as well as improve the quality of life.
3. Increasing the role of the vocational study program in the field of convention and event management (MICE) in supporting the needs of the community and industry through community service activities

Purpose

1. Realizing the vision and mission through increasing understanding by stakeholders and making it a guideline for the implementation of the Tridharma of Higher Education.
2. Produce graduates who are knowledgeable, virtuous, intelligent, independent, creative, innovative, have social sensitivity, are able to work together, are able to communicate and develop an entrepreneurial spirit that is fair and wise, respecting the progress of the nation with national standards.
3. Improve the qualifications and competence of human resources with national standards in order to increase competitiveness.
4. Realizing an academic culture that spurs self-development through the process of organizing the Tri Dharma of Higher Education.
5. Improve the management system, quality and availability of infrastructure, funds and information systems to support the implementation of the Tri Dharma of Higher Education.
6. Instill and improve a culture of research, scientific publications and produce new findings in the MICE field that can be applied to the community.
7. Develop institutional cooperation and partnerships between higher education institutions, government, industry related to the MICE field.